Interview magazine PACKAGING NEWS

Finish makes a difference: Gráficas Agulló

Luis Agulló Castelló founded Gráficas Agulló in 1965, he began his career in Cocentaina (Alicante) and carried out activities in the field of Graphic Arts. His first facilities were a 50m2 room, and since then the company has grown steadily, which has allowed them to develop and offer new products. Today the company has highly qualified staff, cuttingedge machinery and facilities covering an area of over 2000 m2. “Much of our success is due to our continuous technical improvement, our commitment to quality and attention to customer service. Furthermore, we are certified in ISO: 9001 and ISO: 14001 quality management systems, increasing the quality of our products, and this is our greatest asset”, says Kuki Agulló, CEO of Gráficas Agulló.

What does it specialise in?

When a customer makes known his needs, regardless of size, quantity or features requested, we fill the order using the highest quality products in the shortest time possible, both for small and large customers. Brochures, calendars, samples, catalogs, stickers, leaflets, magazines, displays, books, special embossed products and packaging with luxury finishes. We also consider that the presentation of a product is essential, so much so that it may determine whether the product is a success… or failure. We offer creative solutions and innovative printing either on paper, cardboard or plastic and different finishes (UV varnish, stamping, embossing…) for a high quality result.

What is the main innovation that your company has introduced?

The current market demands require constant investment and innovation of all graphic arts processes and technologies. Each process is in constant evolution to obtain maximum yields. The newest and most innovative step taken by Gráficas Agulló is UV printing and hot stamping. We use different types of materials and finishes for, among others, cases, displays, lenticular images, self-supporting packaging, magnets, outdoor posters, placemats, coasters, blister welding, adhesive labels in Polypropylene, PVC and PET.

What products do you offer?

We offer the possibility of creating something different with our printing services on UV Offset, PVC, polypropylene, lenticular images, metallic polyester, PET… and anything the client can imagine. A whole world of possibilities in which the finish makes the difference.

What sectors do you target?

As I mentioned earlier, we serve all kinds of customers who have need of printing services, with our main focus on the areas of food, cosmetics, toys, textiles and advertising agencies.

What is the total business figure and your company’s positioning? What percentage do you dedicate to exportation?

In recent years the company has exceeded national growth expectations by 40%; this has had a direct impact on our turnover and makes it possible for us to consider exporting in 2013 as one of our goals.

What new projects are you working on?

We are currently working on printing plastic surfaces to provide innovative solutions for our customers with a wide range of finishes and possibilities.

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