POS: Publicity and point of sale advertising

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POS: Publicity and point of sale advertising

There are so many products on the market which causes some to become invisible.

Displays for products.

The large majority of brands go unnoticed by the consumer unless POS advertising lets them know that a product is on offer, that there is a new flavour…

All purchases require a different positioning and POS, which means that it has to be situated where the promotional material can be communicated successfully. The message needs to be efficient and to-the-point.